Larger Than Life Impact!
Engaged in the production and manufacture of sportswear and sports equipment Adidas has been part of the world of sports for over 80 years on every level.Today a leader in the sporting goods Industry this brand houses a number of products aimed with the principle to enhanve athletic performance.
Adidas was looking for a valuable partner to make a splurge and introduce their new product The Adipure Range of Shoes on Rich Media thereby maximising impact on the intended target audience in a memorable manner.
To bring forth the theme of 'extraordinary effort, perseverance and remarkable endurance' in the campaign to Maximise Impact and recall amongst target group.
We at Affle built an innovative ad experience to meet this objective through an impactful creative disruption of the content being viewed by the user. To ensure that this ad experience reached out to the most relevant audience the ad was targeted for leading sports & youth centric general interest portals on the network.
The ad made a lasting impression on the target audience with an astounding engagement rate of 3.7%.