Having a little Fun!
Introduction
The British multinational confectionery company owned by Mondelez International is the second largest confectionery brand in the world.With a connect with every Indians childhood and sweet tooth cravings this global brand establishes in the 1800's is worth billions.
Problem
Cadbury was looking for a reliable Rich media partner to advertise the launch of its new variant of the Cadbury Bournville wished for Mobile users to experience a rich media ad unit that lay focus on the dark chocolate and cranberry that made up the delicious new Bournville.
Objective
to Draw attention to the ingredients of its new Cranberry variant with the intent of creating a memorable impression.
Solution
The idea was to create an interactive rich media gaming experience that would ensure maximum retention and create a game that would revolve around the ingredients in the new Cadbury Bournville Cranberry.
Result
The campaign created a strong impression in the minds of the users playing the game and received an engagement rate of over 2.6% over the course of the campaign.