Quench that Summer Thirst!
Nescafe is the largest brand for Swiss food giant Nestle. The instant coffee brand derives its name from "Nestle" and "cafe." With a Brand Value of $17.8 Billion and a market share of 25%. Its growth in coffee equals 28 million cups a day, or 19,000 cups a minute.
The instant coffee brand was looking for a authentic partner to promote their products with the allusion of summer as a brand consociate.
They partnered with Affle to spawn campaigns with strong associations between summer and the delicious cold coffee one could prepare with Nescafe thereby leaving a lasting impression on its audience.
Affle decided to Create effortless downloadable recipes with tantalizing images for various Cold coffees one could prepare with Nescafe within a rich media interaction.
The Campaign was a huge success with nearly 25,000 Recipe Downloads and an Astounding Engagement Rate of over 12%.
They also garnered 75% social impressions additional to the ones systematized by the advertiser!