Back
Shadow
Amazon

Earth's most customer centric company indeed!

Introduction

With a sales forecast of $2 Billion this fiscal year, Amazon India is one of the fastest growing e-tailer in the country and one of the largest globally

Problem

Having achieved tremendous success with their website, they wished to upsurge their business through app driven sales and so was looking for a reliable app installs partner. Amazon partnered with Affle to scale its app installs and build a network of engaging users.

Objective

To boost Amazon’s app installs & app driven sales via rich media advertising by propagating coherent messaging to target audience.

Solution

For effective outreach to target audience, Affle decided to marquee the most sought products and deals on Amazon from India. The results were then drafted onto rich media with simple creative to splash the amazing offers available.

Result

The germane campaigns resulted in more than 600,000 first opens within few months of inception in Feb 2014. The app now has a million plus downloads and growing steady. Needless to say Amazon app is driving a significant number of sales for them every-day now. The campaigns resulted in positive ROI, not only new client acquisitions but also rippled its effect on existing users for further app engagement.