Earth's most customer centric company indeed!
With a sales forecast of $2 Billion this fiscal year, Amazon India is one of the fastest growing e-tailer in the country and one of the largest globally
Having achieved tremendous success with their website, they wished to upsurge their business through app driven sales and so was looking for a reliable app installs partner. Amazon partnered with Affle to scale its app installs and build a network of engaging users.
To boost Amazon’s app installs & app driven sales via rich media advertising by propagating coherent messaging to target audience.
For effective outreach to target audience, Affle decided to marquee the most sought products and deals on Amazon from India. The results were then drafted onto rich media with simple creative to splash the amazing offers available.
The germane campaigns resulted in more than 600,000 first opens within few months of inception in Feb 2014. The app now has a million plus downloads and growing steady. Needless to say Amazon app is driving a significant number of sales for them every-day now. The campaigns resulted in positive ROI, not only new client acquisitions but also rippled its effect on existing users for further app engagement.