Hailing a cab just got easier!
Introduction
Radio Taxi market has witnessed a phenomenal growth in the last 6-7 years and is currently growing at the rate of 15-20% per year. Ripe with opportunity the sector has witnessed phenomenal investment in the tune of $103 Million leading to the rise multiple companies such as Meru,Ola,Uber,TaxiForSure and Mega Cabs to name a few operating in this domain.With cutthroat competition to grab market share most companies evolved their business model to provide Mobile apps to make booking convenient to its customers.
Problem
TaxiforSure,founded in 2011 was clocking an average of 8500+ bookings in a day and the company was looking for the right partner to help increase its overall bookings through proliferate app installs.
Objective
The Idea was to circle level targeting to cities where the TaxiForSure service was available and promote it via unambiguous banner advertisement. To finally optimize it towards taxi bookings created & other in-app parameters like avg time spent, page views per open, unique users/installs, etc 20days.
Solution
The advertisement was run for 20 days across various channels/mediums and was optimized towards taxi bookings created & other in-app parameters like avg time spent, page views per open, unique users/installs, etc thereby providing a comprehensive report towards their app performance.
Result
Affle successfully helped garner more than 50,000+ downloads for TaxiForSure .We provided them key insights on user behaviour to aid them in enhancing their user experience and existing service model so as to better service their customers and yield in higher levels of retention.